A good friend of mine recently attended a branding conference. I know… not quite the Oscars red carpet, but she was inspired by the success stories of organisations who’ve managed to make their mark and stand out from the crowd. In today’s vast and diluted market channels where pretty much every idea has been Kickstarted… that’s an impressive accolade.

So Glomad? Is it a name, a noun, a doing word? A state of enlightenment? An Aesop-loving globe hopper? … well, after forty or so drafts of an elevator pitch, my ground floor exit landed on the following four brand aspirations:

Enoughism:
Content with having just enough ‘stuff’

Tiny Living:
Smaller, less concrete-swallowing abodes

Mindfulness:
Self-awareness in amongst ‘the busy’

Meaningful experiences:
Seeking like-minded connections and wonderful adventures

A little too unachievable and happy gas’d? Perhaps. But I’m loving the challenge of bringing a cohesive, real-life and attainable story together from all this idealism. And perhaps there’s something there that connecting the dots for you right now.

An additional content plug-in will be sharing the journey of our tiny house build over the next 6-12 months. My partner Adriano and I are getting close to finally putting the build in motion, as covered in Issue 1 last week.

As an Art Director/Designer type, starting from square one with a new brand is always such an exciting challenge, particularly when it happens to be your own. With this new baby, I have the opportunity to explore and share with you a world of thinking that has been mattering to me more and more over the past decade. It’s going be a discovery mission, publishing a few sparks and seeds of inspiration every week to perhaps make your life just that little bit more fulfilled.

Right. Let’s get this engine started. Thanks for reading, and lookout for Glomad Issue 3 coming to your inbox next week.

P.S. Your comments and feedback are always most welcome.